Experienced designer + curious human +
slightly mischievous creative brain
grace
I’m Grace Kurniawan, a Long Beach-based graphic designer, visual storyteller, and lifelong collector of interesting things to look at. With 15+ years in the alcohol beverage industry, I’ve spent my career turning vague ideas into visual experiences through bold graphics, photography, and a healthy obsession with making things look just right. My style is shaped by a love of street photography, nature, and finding the unexpected details hiding in plain sight.
I believe great design is a clever conversation—a visual language that can make you stop, look twice, and maybe even feel something. Whether it’s a brand, publication, campaign, or something completely unexpected, I like creating work that connects people with the story behind it. Pretty is nice. Purpose is better. And if we can have a little fun along the way, even better.
Building a brand without a defined backstory is where true creativity comes into play. When there’s no clear narrative to draw from, it’s up to the designer to shape one — to listen closely, ask the right questions, and uncover the hidden potential. Maybe it’s in the product’s origin, the people behind it, or the feeling it evokes. It requires imagination, intuition, and strategy to weave together visual elements like color, typography, and imagery into a story that feels authentic, intentional, and memorable. I love the challenge of taking something undefined and giving it voice, personality, and presence — creating a visual identity that not only stands out, but speaks volumes.
visuals
publications
There’s just something magical about seeing your designs in print—it’s like spotting a hybrid baby animal you helped create, out IRL. Whether it’s a glossy magazine cover, a feature tucked inside a publication, spotting your work out in the wild never gets old. True Story: Spotting it on a bench when you board your next flight is a humbling joy. I’ve definitely torn out a page (or five TBH) to keep as a trophy. Little keepsakes that serve as both mementos and motivation. That sticks.
LOVE COLLECTION
Hazy dreams, intertwined with real life gives me fuel to CREATE for myself. Some times the best things you do is for yourself and no one else. Pay attention to what you’re passionate about when no one is paying you.
photography
There’s something timeless—and yet ever-evolving—about capturing a moment through a lens (or a phone snap these days). A single frame can hold a feeling, a story, or a fleeting second that might otherwise be forgotten. Photography freezes time, but in today’s world, it’s far from static. Images are edited, filtered, reimagined, and repurposed—molded to fit different moods and platforms. It’s modern photography: part memory, part creative playground. Whether candid or composed, raw or retouched, each photo is a visual thread in the narrative I’m always crafting.
SOCIAL MEDIA
Social media is the wild, wonderful beast where all things branding come to play. It’s where the logos, colors, copy, and vibes I’ve designed across different mediums finally collide—and hopefully, spark. This is the arena of trends, hot takes, and scroll-stopping visuals. It’s where everything aligns—or unravels. In this space, trends move fast, and content either captivates or gets lost in the scroll. My goal? To create scroll-stopping moments that turn viewers into loyal fans.
