grace
LB - based
GRAPHICS DESIGNER
Grace Kurniawan is a Long Beach-based graphic designer with 15+ years in the alcohol beverage industry. Known for her signature style blending photography and bold graphics, she brings a unique perspective shaped by street photography and a love of nature.
Many of her projects live across multiple mediums, all crafted with one goal: to create a seamless connection between the viewer, the brand, and the design. Wherever her work shows up, it shows up with purpose—and a strong visual point of view.
visuals
Building a brand without a defined backstory is where true creativity comes into play. When there’s no clear narrative to draw from, it’s up to the designer to shape one — to listen closely, ask the right questions, and uncover the hidden potential. Maybe it’s in the product’s origin, the people behind it, or the feeling it evokes. It requires imagination, intuition, and strategy to weave together visual elements like color, typography, and imagery into a story that feels authentic, intentional, and memorable. I love the challenge of taking something undefined and giving it voice, personality, and presence — creating a visual identity that not only stands out, but speaks volumes.
publications
There’s just something magical about seeing your designs in print—it’s like spotting a hybrid baby animal you helped create, out IRL. Whether it’s a glossy magazine cover, a feature tucked inside a publication, spotting your work out in the wild never gets old. True Story: Spotting it on a bench when you board your next flight is a humbling joy. I’ve definitely torn out a page (or five TBH) to keep as a trophy. Little keepsakes that serve as both mementos and motivation. That sticks.
LOVE COLLECTION
Hazy dreams, intertwined with real life gives me fuel to CREATE for myself. Some times the best things you do is for yourself and no one else. Pay attention to what you’re passionate about when no one is paying you.
photography
There’s something timeless—and yet ever-evolving—about capturing a moment through a lens (or a phone snap these days). A single frame can hold a feeling, a story, or a fleeting second that might otherwise be forgotten. Photography freezes time, but in today’s world, it’s far from static. Images are edited, filtered, reimagined, and repurposed—molded to fit different moods and platforms. It’s modern photography: part memory, part creative playground. Whether candid or composed, raw or retouched, each photo is a visual thread in the narrative I’m always crafting.
SOCIAL MEDIA
Social media is the wild, wonderful beast where all things branding come to play. It’s where the logos, colors, copy, and vibes I’ve designed across different mediums finally collide—and hopefully, spark. This is the arena of trends, hot takes, and scroll-stopping visuals. It’s where everything aligns—or unravels. In this space, trends move fast, and content either captivates or gets lost in the scroll. My goal? To create scroll-stopping moments that turn viewers into loyal fans.
